It’s a new-ish metric that plays an important role in how your business page or mobile application impacts everything from user experience to search rankings. Digital channel engagement is a broad term that covers many actions a visitor takes on your web and app, from landing on it to the time they spend there and the interactions they have with the site. Digital engagement metrics measure how much your web and app visitors are interacting with your online brand. These metrics can tell you where your visitors tend to go on your web or app, for how long, how often, and how they arrived on your web or app.
Before digging into the metrics business should plan to measure, here are some of the top questions I want to answer about the website in question.
- Do I want to make improvements or focus on growth?
2. Am I hoping to improve traffic or conversions?
3. Am I more interested in returning visitors or the newest members of the audience?